17-10-2021, 10:38 PM
(This post was last modified: 17-10-2021, 10:58 PM by Pedalo_menders.)
The Americans view sport as being an entertainment brand (because that's what it is in the states). They call 'brands' 'franchises' - god knows why. KFC is a franchise, Chicago Bulls is a brand FFS. 'Sport franchises' exist to make money for their owners, nothing else. You can pretty much do whatever your want to achieve that goal, too: change the club colours (sorry ,colors), relocate to a different city or state half way across the country, play a 'home' game in a completely different country, pause the game to cram in more advertising time for the TV audience; the possibilities are endless! Everyone involved (including fans) understands and accepts that in the good old US of A.
So to understand the Eisners motivation, first we need to understand the environment tfrom which they are coming from.
For them to find an undervalued asset like Portsmouth with huge potential seems like a no-brainer, given their fantastic understanding of how sports entertainment is consumed. (I hope the sarcasm is coming across in this sentencd).
Unfortunately it doesnt work that way here and they hugely overlooked the nuances associated with English football. I don't think the yanks will ever appreciate the tribalism of football and what it actually is about for the average punter. Remember when they were trying to trademark the word 'Pompey'??!?!? Ffs
They probably assume they are doing a fantastic job because they are more considerate than the average American of the clubs history, not realising its a bare minimum requirement.
So to understand the Eisners motivation, first we need to understand the environment tfrom which they are coming from.
For them to find an undervalued asset like Portsmouth with huge potential seems like a no-brainer, given their fantastic understanding of how sports entertainment is consumed. (I hope the sarcasm is coming across in this sentencd).
Unfortunately it doesnt work that way here and they hugely overlooked the nuances associated with English football. I don't think the yanks will ever appreciate the tribalism of football and what it actually is about for the average punter. Remember when they were trying to trademark the word 'Pompey'??!?!? Ffs
They probably assume they are doing a fantastic job because they are more considerate than the average American of the clubs history, not realising its a bare minimum requirement.